The hybrid for your life.
To launch the Chery Super Hybrid, we linked a common technology to different driving desires. One range, many ways to recognise yourself in it.
Make the technology relevant to everyday life.
The tagline “The hybrid you need” gives the launch a personal entry point. The Tunisian landscape brings the range closer to the audience; model‑specific worlds then let you picture a getaway or city life.
The poster work balances two readings: instantly recognise Chery CSH, then find the vehicle that captures attention. Brand coherence guides the choice without erasing each model’s personality.
Each model has its own universe.
The same hybrid promise addresses several driving desires. Each model keeps its personality while keeping the CSH range recognizable as a whole.
The campaign in public spaces
These scenarios show how the campaign occupies large formats: one model, one promise, an immediate reading on the street level.
