Danette · Frozen treats · Summer 2025
What if your Danette became a frozen treat?
Danette à glacer creates a new moment of pleasure around a familiar product. One preparation idea is enough to place it in the summer lineup.
THE IDEA
A new ritual. The same familiar favourite.
We used the pot as a base for a customizable creation. The frozen preparation and toppings let the audience imagine another use, with the freedom to add their own preferences.
The capsule links this possibility to concrete actions. It guides the shift from curiosity to trial, turning Danette into the starting point for a summer dessert to compose.
THE CAPSULE
Freshness is just a freeze away.
The dessert ends at home. The preparation and toppings make Danette à glacer a treat anyone can compose to their taste.