700 millimes. Plenty to look forward to.
To add more value to the Danette promotion, we made the pot the starting point of a dessert to prepare together.
Give a price offer a story worth following.
A price catches attention; a recipe idea gives a reason to return to the product. The campaign links the 700‑millime offer to chocolate, vanilla and hazelnut possibilities in desserts to recreate at home.
Four films celebrate the pleasure of preparing and tasting across generations. Their family‑memory spirit adds an emotional connection to the offer, while the recipes make its use concrete.
The pleasure of doing together
Dessert becomes an activity to do together. Four films give a concrete occasion to enjoy the promotion and transform Danette at home.
An offer to share
The 700‑millime price makes the offer instantly clear. The products and recipes give it a destination: the next dessert to make together.
