Innov8 Creative Agency
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100 millimes. A lot of noise.

At 900 millimes, Danup leaves you a small remainder. We turned those 100 millimes into the loudest hero of the promotion.

Creative conceptSound signatureBrand contentVideo production
Campaign key visual for Danup · Ba9iiik · 2026

A punchline that makes the price stick.

Ba9iiik starts from a scene everyone knows: the shopkeeper calling a customer back to give change. The piece speaks first, then the grocer’s shout spreads through the neighbourhood in an absurd escalation.

Laughter leads straight to the offer: the returned 100 millimes explain the 900‑millime price. The commercial benefit is essential to the story, and the Tunisian expression gives it a signature we can reuse.

Have you heard it?

A piece starts calling out. This impossible detail sparks curiosity around the tiny remainder, until the promotion gives it full meaning.

The Ba9iiik teaser

The whole neighborhood gets involved.

From the grocer to the neighbourhood, the shout grows absurdly. The punch‑line restores balance: at 900 millimes, Danup leaves you those 100 millimes everyone talks about.

The Ba9iiik film