Délice · Kéfir Fruits Rouges
Red berries. A fresh reason to try kefir.
The new Délice flavour offers a tasty entry point to a product that sparks questions. We linked discovery, humor and explanation within one campaign.
THE IDEA
Let curiosity lead the launch.
Red fruits provide a familiar reference point in the kefir world. The campaign builds on this encounter to generate interest and then encourage deeper knowledge of the product and its consumption moments.
Dialogue and animation make the content easy to approach. Each film pairs novelty with a conversation topic, supporting discovery beyond merely announcing a new flavor.
THE FILMS
Discover, then talk about it.
Animated exchanges make the new red‑fruit kefir feel familiar even before tasting it. Four pieces introduce the product through conversation and humour.