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Le Plaisir Tartare goes wherever you’re hungry.

Picnic, toast, small bites: Délice Fromage pairs Tartare with moments when we like to prepare something to share.

Creative conceptCulinary contentInfluenceDigital activation
Campaign key visual for Délice Fromage · Le Plaisir Tartare

Give each flavour a moment of its own.

Garlic & Fine Herbs and Three Pepper are discovered in specific preparations and situations. We linked the varieties to cooking gestures and tasting moments to help the audience picture their use.

Outdoor content, prepared bites and the invitation to participate extend the same promise. Plaisir Tartare becomes an idea you can take, cook and offer to others.

To take away and share.

Tartare finds its place both in the kitchen and in outdoor moments. The films give the two flavours concrete occasions to be enjoyed.

Tartare · Picnic
Tartare · Bites

The pleasure continues online.

The invitation to participate extends the uses shown in the films. The audience can move from the glimpse to their own execution.

Le Plaisir Tartare · Call to participation