Sifna Hakka.
Each has their own summer.
Not everyone experiences summer the same way. Sifna Hakka turns those differences into an invitation to tell your own story, with Diari Express at the table.
One country, a thousand summers.
And yours?
A beach, a family habit, a post‑swim meal – each person has their own definition of Tunisian summer. We made this diversity the theme of the campaign so the audience can see a piece of their own story.
Yousr and Jihene start the journey with their own narratives. Couscous accompanies the reunion, then the question opens to the community. Discovering regions becomes a driver for participation: sharing your summer adds a new story to Sifna Hakka.
Summer stories
from those who live them.
We gave Yousr and Jihene the first chapter. Their escapades provide two personal expressions of the same promise and show how anyone can tell their own summer.
Yousr
A summer escapade of discoveries and flavors.
Jihene
A personal story, rooted in the moments of summer.
And you,
what’s your summer like?
The question is simple enough for everyone to have an answer, yet open enough for stories to differ. Inviting people to share their summer turns the creators’ narrative into a collective conversation around Diari Express.