Diari Express · Sahla · Brand film
Simplicity has a name.
Sahla gives Diari Express’s promise a personality. She likes things done well and knows the simplest way to get there.
THE IDEA
Bring the benefit to life before explaining it.
We gave simplicity a face, a voice and an attitude to everyday life. Sahla shares her tips and banters with the voice-over; the product feels like a natural extension of who she is.
Couscous ready in four minutes, with no steaming, provides the answer. The whole story builds towards that promise: save time and still enjoy the meal.
THE FILM
Everything becomes simpler.
Sahla brings a simpler way of life to the screen. The film connects her personality with the promise of couscous ready in four minutes.