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Mesfouf still has a few surprises for you.

With Diari, a familiar specialty discovers new ways to be served. Four recipes invite a fresh take on pleasure without losing its familiar roots.

Culinary contentRecipesVideo productionDigital activation
Campaign key visual for Diari · El Masfouf

A familiar favourite, presented in fresh ways.

From a shared dish to individual portions, fruits, dried fruits and dressings give the mesfouf multiple expressions. We made this variety the thread of the series so everyone can find an idea to adopt.

The preparation makes these possibilities accessible and the activation extends the discovery to the community. Diari thus creates opportunities to celebrate a known recipe anew.

Four ways to serve it.

The mesfouf keeps its identity while changing presentation. Four proposals awaken the desire to rediscover this classic with Diari.

Mesfouf · Recipe 1
Mesfouf · Recipe 2
Mesfouf · Recipe 3
Mesfouf · Recipe 4

Gluttony is shared

The series invites everyone to prepare their own version and take part. Tradition thus continues through the public’s gestures and ideas.

El Masfouf · Call to participation