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Your next meal starts with a Friga idea.

During Ramadan, Friga answers a daily question: what to prepare to vary meals? The recipes become the service delivered by the campaign.

Digital contentRecipesVideo productionActivation
Campaign key visual for Friga · Ramadan Recipes · Ramadan 2026

Be useful when inspiration is needed.

We placed the products in five preparations to follow and reproduce. Their role is clear through use, ingredients and steps, up to the plate that invites you to start.

Inviting participation extends this utility through a community exchange. Friga can thus accompany the meal before the table is set, at the moment you’re seeking inspiration.

Five ideas to vary your pleasures.

Ramadan asks each day what’s on the menu. Five recipes make Friga a source of ideas to turn to when it’s time to refresh the spread.

Friga · Recipe 1
Friga · Recipe 2
Friga · Recipe 3
Friga · Recipe 4
Friga · Recipe 5

Sharing ideas.

The campaign invites you to move from watching a recipe to making it. Public creations give a continuation to the culinary series.

Friga · Join in.