Innov8 Creative Agency
All projects

In Jouda Najah’s kitchen, recipes start conversations.

Koujinet Jouda brings together a host, guests and the joy of cooking together. We made this gathering the heart of the Ramadan rendezvous.

Series conceptBrand contentInfluenceVideo production
Campaign key visual for Jouda · Koujinet Jouda · Ramadan 2025

Pass on more than a recipe.

Jouda Najah’s know‑how meets the memories and personality of Mohamed Mrad, Med Chou and Oumaima Hamrouni. The preparation gives the conversation a natural rhythm and places Jouda products at the centre of the action.

Each episode offers two reasons to stay: discover a recipe and enjoy a lively conversation. Culinary utility and the pleasure of the rendezvous give the brand a regular presence throughout Ramadan.

Three guests, one same desire to share.

Mohamed Mrad, Med Chou and Oumaima join Jouda Najah in the kitchen. The recipe enables the meeting: viewers come for an idea and stay for the conversation.

Episode 1 · Mohamed Mrad
Episode 2 · Med Chou
Episode 3 · Oumaima Hamrouni