A little coach. A big love of football.
With Kawarjinho, Délice Fromage brings the collection out of its box: the figurines start talking and join fans’ conversations.
Give a collectible a character of its own.
A collection lives through the stories it inspires. We imagined the Kawarjinho figurines as tiny coaches who can chat football with creators. Their character adds narrative depth to the campaign and its collectible flags.
Animated films set up that world, then exchanges with Sahar Ayachi, Seif Parker and Anis Hattab fuel the recurring series. Product, collection and football passion echo each other throughout the campaign.
Football sets the pace.
The pitch comes alive before the kickoff. Little footballers create a collectible world and give children an entry point into Kawarjinho.
Three creators, six episodes.
Children become the coaches of Sahar Ayachi, Seif Parker and Anis Hattab. This role reversal turns football into a pretext for banter and complicit moments.