Lemon sets the tone for the whole gang.
To launch D’Croc Citron, we built a bright, playful universe where the new flavor colors even the moment spent with friends.
Make a flavour recognisable before the first bite.
Yellow and green link the packs, outfits and set. This choice gives lemon a presence beyond the product: the whole scene carries its energy and indulgence.
The film pairs the pleasure of togetherness with the crunch of the wafer. The outdoor media focuses that desire on the sachet and lemon cream. Two touchpoints that introduce the new product using the same visual cues.
A break full of energy.
The new flavor fits into a friends‑gathering pause. The film ties the discovery of lemon to collective energy, launching the product with a relatable life scene.
The lemon is displayed in large format.
The pack, the wafer and the lemon share the same big‑idea. The execution shows how the outdoor media makes the new product instantly recognizable at a glance.
