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The hour before iftar has found its kif.

Soui3a aal Kif turns a seemingly long wait into time to prepare something tasty. Hela Meziou brings humor and recipes to that waiting.

Creative conceptBrand contentInfluenceRecipes
Campaign key visual for Kif Biscuits · Soui3a aal Kif · Ramadan 2026

Make a familiar moment the brand’s own.

Just before breaking the fast, minutes seem to stretch. We made that feeling the kickoff for the Kif series: filling the wait with dessert ideas, led by Hela Meziou’s personality.

The biscuits move from the pack to the kitchen. The pleasure anticipated after iftar becomes a reason to follow the episodes and try the recipes, giving the brand a precise spot in the Ramadan rhythm.

The wait has found its moment.

The hour before iftar becomes time in the kitchen with Hela Meziou. The teaser introduces a cooking series to look forward to alongside the meal.

Soui3a aal Kif · Teaser

Four gourmet breaks.

The biscuits leave the bag and enter the recipe. Four preparations give Kif another place in Ramadan cravings.

Hela Meziou · Episode 1
Hela Meziou · Episode 2
Hela Meziou · Episode 3
Hela Meziou · Episode 4