Back to the routine. Back to Bon Kif.
Make Kif the small pleasure that helps you get back into rhythm: a back‑to‑school campaign built around the breaks we give ourselves.
A little break between big commitments.
Alarm clocks, commutes, classes, work: the back-to-school season puts everyone on the clock. We made those everyday pressures the setting for Kif: a small break to look forward to, wherever the day takes you.
The launch introduces the habit. Bon Kif fel Khfif gives it eight different moments, from the coffee break to the lunchbox. Each biscuit has a place in the day, helping the range become part of everyday routines.
The routine is back. So is the pleasure.
The new school year gets habits moving again. The film slips in Bon Kif pauses to make the biscuit a little pleasure we can already imagine ourselves enjoying.
Eight small breaks that change the day.
Eight moments to find the products throughout the day: repetition creates a recurring series, each pairing sparking a new desire.