Lilas · Extreme Professional · Product launch
Care begins with a feeling.
To reveal Lilas Extreme Professionnel, we built a material experience. Discovering the bottles becomes an entry into the care ritual.
THE IDEA
Make the first impression count.
The creamy texture links shampoo and conditioner in a single universe. Visually it expresses care and accompanies the discovery of the range, from its presence to its identity.
The film puts the products at the centre of a coherent care ritual. Its sensory approach makes the professional range feel tangible before the viewer even picks up a bottle.
THE LAUNCH
The range in the spotlight
The launch introduces the shampoo‑conditioner duo through materials and textures. The staging gives the new range a distinct presence in the Lilas world.