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Five years. One song to sing together.

For the Mall of Sousse’s five‑year anniversary, we gave the celebration a refrain and a stage: the Mall itself.

Campaign conceptArt directionMusical creationVideo production
Campaign key visual for Mall of Sousse · 5th Anniversary · 5th anniversary

A celebration with its own sound.

The anniversary called for a collective invitation. We chose a song to give it a lively expression capable of uniting places, people and the event’s energy in one clip.

The number 5 provides visual recognition; the music provides momentum. Together they give the party an identity and a reason to be revisited at the Mall.

An Anniversary in Music

Five years are celebrated with those who bring the Mall to life. The song creates a shared rhythm for the anniversary and turns the announcement into an invitation to the party.

The Clip of the 5th Anniversary