One Mall. A whole crowd of fans.
With The Fanzone, Mall of Sousse becomes the place to support, predict and feel the excitement together during the World Cup.
Keep the match alive beyond the screen.
Football gives people a reason to come together. We built the campaign around that shared emotion, making a trip to the Mall feel as natural as cheering for your team.
The giant screen brings supporters together; Road to the title gives them a role on the Wi‑Fi portal. Choosing a champion and entering the draw links the spectacle to a personal action. Being at the Mall becomes an experience to see through to the end.
Emotion sets the date.
A match changes intensity when watched together. The film announces what The Fanzone offers fans: a place to share every moment and every goal.
You predict.
Supporters don’t just watch. Predicting their champion extends their involvement and ties the Wi‑Fi connection to the Mall’s activation.
