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Nostalgia is back in play.

Golden Summer turns 90s memories into reasons to come, play, and stay at Mall of Sousse.

Campaign conceptArt directionVideo productionAdvergaming
Campaign key visual for Mall of Sousse - Golden Summer · Summer 2026

From shared memories to shared games.

Retro references have a special power: they make you want to tell stories and to do them again. We built Golden Summer around that desire, with a Tunisian summer that links generations through their games and memories.

Films and posters create the call. On site, the arcade, the kiosks and the Wi‑Fi portal’s Snake make it playable. Nostalgia becomes a step in the visitor’s journey: it draws them into a world, then invites participation.

Summer takes over

The Mall becomes the setting of a 90s‑inspired summer. The films invite you into that world and then encourage you to experience it in person.

The Golden Summer film
The invitation to come