The Ramadan a generation remembers.
The 90s are back at Mall of Sousse. We drew on shared Tunisian memories to create a campaign that families could recognise together.
Give shared memories a place to meet.
The shows, games and objects of that era awaken personal stories. We gathered them in a Ramadan universe where adults find their bearings again and can pass them to the younger generation.
The teaser opens the journey. Oumaima Hamrouni and Ahmed Laajimi extend it in the Mall, through outfits and sets. Recognition fuels the desire to visit: come find a memory and experience it together.
The journey begins.
The first encounter raises a question and an era. It makes you want to follow the journey before revealing all its stops.
An era to rediscover.
Oumaima and Ahmed Laajimi traverse 90s references with their own personality. Nostalgia takes the form of situations to recognise and comment on.
Living memories.
After waking up memories, the film summons you to the Mall. The retro world becomes an experience to revisit during Ramadan.