What if the holidays became an expedition?
Safari gives Mall of Sousse’s year‑end celebrations an adventurous imagination, where each discovery can become a new reason to take part.
One story. New discoveries at every turn.
Animations, gifts, deals: we gathered the year‑end highlights into one story. The explorer and the Safari universe give the public a way to project themselves into their visit.
The film invites you to follow the adventure through the Mall’s spaces. Safari Fest and its digital game let you continue it actively. This shared narrative links the campaign promise to what visitors are invited to do on site.
Follow the explorer.
The explorer provides a thread that guides the Mall discovery. The sets become stages of an adventure, each offering a reason to keep exploring.
The adventure continues.
Safari Fest takes the adventure beyond the story. The game invites people to step into the world introduced by the campaign.