MG Motors · 100 years · 2024
A century of history. Eyes on the road ahead.
MG celebrates its centenary with a movement idea: its heritage leads straight to today’s innovation, embodied by the MG EZS.
THE IDEA
An anniversary that looks forward.
We treated the centenary as a link between eras. Historic vehicles give depth to the brand; the MG EZS represents the present; the urban horizon projects forward to what comes next.
The "100 mechanical" and the "Years of Innovation" tagline unite this narrative. The poster recalls what MG has built while giving a reason to be interested in what it offers today.
LARGE FORMAT
The centenary takes place in the city.
This scenario gives the centenary the scale of an urban billboard. Automotive heritage and the electric model read together under the same promise of innovation.
