MG Motors · MG ONE & RX5 · Product launch
Two SUVs. Two ways to see what’s next.
MG ONE and MG RX5 share a launch while highlighting their differences. The outdoor media bring them together; the films give each its own presence.
THE IDEA
One family. Two distinct personalities.
We organized the launch around a balance: a common MG signature, two instantly distinct identities. The orange and black territories let each SUV exist within a single communication framework.
The films extend that first encounter by dedicating a story to each model. The campaign can therefore present the overall offer, then let the audience explore the one that fits them.
THE FILMS
Two models, two films.
MG ONE and MG RX5 each speak for themselves. The films complement their joint launch by giving each SUV time to assert its personality.