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The power goes out. The neighbours come together.

For the year‑end, Mliha turns the unexpected into an invitation. Lights go out, doors open and the party takes on a new dimension.

Creative conceptCampaign filmDigital activationSocial media
Campaign key visual for Mliha · Year-end 2025 · 2025

Turn a setback into the best part of the evening.

The power outage halts the preparations, then creates a more communal moment. Candles and dishes circulate among neighbors. We chose this reversal to give a story to the pleasure of sharing.

The activation then invites people to assemble their own Mliha charcuterie board and share it. The audience can reproduce a gesture from the film, using the products and their creativity to extend the campaign at home.

An evening that brings people together.

The blackout could have ruined the party. Instead it becomes the excuse that draws everyone out of their homes and brings neighbours together around a table.

The 2025 year-end film

Each their own board.

The charcuterie board links the story to participation. The audience is invited to create their own and share their creation.

The invitation to take part