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Tonight, the idea comes from you.

Mliha turns the lack of Ramadan inspiration into a collective conversation. A familiar question becomes the trigger for a culinary activation.

Creative conceptDigital activationCampaign filmSeries of content
Campaign key visual for Mliha · Ramadan 2025

Bring the whole family into the story.

Finding a different dinner each night concerns the whole household. We opened that question to everyone’s wishes and suggestions, turning the hunt for ideas into a moment of togetherness.

The film sparks the discussion, the episodes provide cooking answers. The brand thus gains a useful role in a daily ritual: inspire the next meal and invite people to pitch their own ideas.

The question is asked.

Dinner inspiration sometimes falls short just when the whole family is waiting. We start from that familiar scene to set up a recurring series that supplies ideas.

The announcement film

A new idea to cook.

The meal question becomes the common thread. Each episode offers a cooking answer and another reason to turn to Mliha during Ramadan.

Episode 2
Episode 3
Episode 4