Chamia Papillon · Fridge Camera · Digital series
Who knows our cravings best? The fridge.
For Papillon, we placed the camera where the craving comes to find us. Every opened door becomes the start of a new scene.
THE IDEA
One unexpected viewpoint. A whole series.
From inside the fridge, viewers watch the character return as though they were part of his routine. That unexpected viewpoint creates an immediate connection and makes the series recognisable from its opening seconds.
Papillon products fit naturally into the setting and the character’s cravings. The recurring format lets the situations change while giving viewers something familiar to come back to.
THE SERIES
Three openings onto gluttony
The fridge becomes the witness to our little cravings. With each opening, the same viewpoint creates a new scenario and makes the series recognizable even before the story continues.