Meet the candy crew.
Dabdoub, Sanfour and Tayara leave their packets to come alive. Jellino builds its campaign around what makes people want to return to a universe: its characters.
Give every sweet its own character.
We brought the candy shapes close to the imagination of play. In the spot, children meet the characters; in animated content, each reveals its personality. The product references become story landmarks.
The signage shows them together, while the participation call extends the rendezvous. The same idea links discovery, range recognition and the desire to join the game.
When characters come to life
The candy shapes become characters children can interact with. The film opens a world that goes beyond the packet and becomes recognizable.
Each character has their own story
Dabdoub, Sanfour and Tayara each have their moment. The capsules give personality to the range’s shapes and multiply points of attachment.
What if we participated?
Once the universe is set up, the campaign invites the public to join it. The participation call provides a continuation to the joy of discovering the characters.
A recognizable universe
The characters move from film to poster. This link makes the campaign identifiable across media and brings the animated universe back to the products.
