Chamia Papillon × Bonbons Papillon · Mother’s Day 2024
Now it’s their turn to be cared for.
For Mother’s Day, Chamia Papillon and Bonbons Papillon make visible the small daily gestures we receive, then invite us to return them.
THE IDEA
Give back a little of what mothers give us.
The film focuses on attentions that sometimes go unnoticed: preparing, accompanying, reassuring. We chose to tell their value through children’s responses, their gestures and how they express tenderness.
This movement gives the message a personal dimension. The two brands come together around a shared idea: recognise what we receive and find our own way to say thank you.
THE FILM
The gestures that remain
Attention takes on a new meaning: those who usually receive it give it back to their mother. The film makes this reciprocal gesture the heart of the Papillon tribute.