Innov8 Creative Agency
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Good food runs in the family.

During Ramadan, Papillon appears in those evenings when people extend the pleasure of being together. The signage ties the range to a moment everyone can recognise.

Campaign conceptArt directionAdvert visualOutdoor advertising
Campaign key visual for Chamia Papillon · Ramadan · Ramadan 2026

Show all the ways to share it.

We gathered generations around an evening table to give the products a role in the scene: accompanying conversations, preparations and the indulgence that prolong the rendezvous.

Chamia, tahina and spreadable specialties are discovered through their uses. The creation links a familiar emotion to several tasting desires, making the range a reference point for Ramadan evenings.