Rozy · Rozy Recipes
Rice has more than one story to tell.
From paella to sushi to dessert, Recettes à la Rozy showcases the range’s possibilities. Each variety becomes the start of a different craving.
THE IDEA
Take variety from the pack to the plate.
We paired the rices with preparations that make their uses concrete. Basmati, jasmine, savory dishes or a sweet finish: the series lets people envision multiple cuisines from a single brand universe.
The capsules accompany each idea to the final result. They give the audience cues for choosing and a reason to turn to Rozy when preparing the next meal.
RECIPES
Five ways to indulge
From savory to sweet, the rice varieties change roles. The series offers five ideas to move beyond the expected accompaniment and see Rozy in new ways.