Thon Sidi Ali · Thon l’Wakkela
Some people eat. Others are wakkel.
With Mourad El Rouge, Thon Sidi Ali makes taste a matter of character. The film plays with Tunisian expressions to celebrate those who love things generously.
THE IDEA
Let the contrasts lead to the table.
The same expression can describe two very different ways of living. We built a series of contrasts around that idea, from clothes and football to cards and food. Mourad plays the person who always goes a little further.
Tasting becomes the climax of this personality. Thon l’Wakkela ties the brand to a way of savoring, built throughout the story and grounded in everyday Tunisian codes.
THE FILM
Mourad sets the tone.
Mourad plays the contrast between an ordinary version and a generous version of situations. Tunisian expressions give flavor to the Thon l’Wakkela promise.