We all brought something back from the playground.
Smile reopens school memories with Ahmed Laajimi, Nour Saidi and Yasmine Haddad. Their anecdotes supply the opening line to a conversation that belongs to everyone.
Memories that invite a response.
A single back‑to‑school moment is enough to bring back classroom scenes, habits and laughs. We made that shared memory the subject of Smile, letting each creator add their personality.
The teaser puts the audience back in the mood; the anecdotes provide points of recognition; the call for participation invites people to add their own story. The influence thus sparks an exchange anyone can join.
The back to school starts here.
A few school memories are enough to transport us back years. The teaser opens that pause to give Smile a place in the joy of reunions.
Three voices, one same smile.
Ahmed Laajimi, Nour Saidi and Yasmine Haddad recount their school return with personal memories. Three personalities let us enter the same story through different doors.
And what's your favorite memory?
A creator’s memory calls out to the public’s. The campaign invites everyone to add their anecdote to this collective back‑to‑school memory.