Smile · Smilicious
A biscuit can be the start of a recipe.
Smilicious opens new uses for Smile. The biscuits become a material to transform, combine and personalize in the kitchen.
THE IDEA
Give a familiar treat a new role.
We built the series around the joy of experimenting. Each preparation starts from a familiar product and reveals a tasty possibility that the public can adopt, from mixing to tasting.
The steps make the idea accessible; the result sparks the desire to try it. Smile thus finds new usage occasions beyond the snack taken straight from the pack.
THE CAPSULES
Three inspirations to bite into.
Smile becomes an ingredient to transform. Three recipes give the biscuit new consumption occasions and inspire the audience to try them.