School’s out. The next level is yours.
With Vitavi, UBCI supports the entry into student life. We translated that shift into a game language, up to an experience people can take into their own hands.
Turn new independence into a game.
Commutes, expenses, responsibilities: the university start multiplies first‑time moments. The campaign makes it a Next Level passage, with a character future students can identify with.
Campus Run continues the story as an advergame: choose an avatar, clear obstacles, collect and answer. The brand takes a place in an active experience built from the challenges its audience is about to face.
A new level begins.
University start feels like a new level to clear. The film uses gaming codes to give Vitavi an entry point into that life moment.
Your turn to play.
The teaser opens the challenge, the CTA invites you to take it. Campus Run gives the audience an action to perform in the world set up by the campaign.
Back to school becomes a playground.
Pick an avatar, dodge obstacles, answer quizzes, score points: Campus Run lives the graduation‑season metaphor as a real game path.
