UBCI · My super retirement · 2024
Retirement might just surprise you.
For UBCI, we turned retirement into a future you’ll want to pursue. An unexpected encounter invites a young professional to view the preparation for the future differently.
THE IDEA
Make a distant future feel worth imagining today.
The retirees in the film display an energy the protagonist didn’t anticipate. This reversal becomes our hook: spark curiosity, make them smile, then pose a personal question about the life they’d like later on.
Savings find their place in this vision. My super retirement brings a topic often postponed into a desirable dimension today.
THE FILM
Retirement takes on a different aspect.
The surprise comes from those we imagined as the least active. The film flips the perspective on retirement and encourages people to envision what they still want to experience.