A sponsor that takes you into the story.
For UBCI at the Hammamet Festival, we imagined a journey into the festival’s memory. The partnership becomes an experience offered to the public.
Support culture by bringing people closer to it.
The festival’s heritage is a material to explore. Virtual reality shapes this idea: inviting visitors to travel through eras, venues and stage memories, with UBCI as the host of the journey.
The announcement builds curiosity. Content from the festival then brings audiences closer to the visitors and the evenings themselves. The partnership takes shape through the brand’s contribution to the cultural experience.
The journey begins in Hammamet.
The VR headset becomes the invitation to travel. It links Hammamet to the festival’s memory and signals a new way to enter it with UBCI.
At the public's meeting point.
The partnership takes the form of an experience offered to the public. These contents bridge the campaign’s invitation and the encounter with the installation.
The Energy of the Evenings
The evenings give the festival audience its rightful place again. Meetings and reactions extend the partnership story beyond its announcement.
A Journey Through the Ages
What if the public could step inside the festival’s memories? This illustration of the VR concept stages the imagined journey between theatre, music and concert.
