Small questions. Big lessons.
With Le Petit Banquier, UBCI answers children’s curiosity. We chose their reference points and words to open the conversation about money.
Make an unfamiliar world easy to understand.
Banking, savings, apps, cards – these concepts enter children’s lives long before they master them. The series tackles them from everyday situations, in Tunisian dialect, using a playful visual language.
Each episode provides a topic to understand and discuss as a family. By offering accessible explanations, UBCI builds a close relationship based on a useful service: helping families become familiar with the banking world.
Curiosity Opens the Account
Before answers come questions. The launch invites children to discover a banking universe usually explained to adults, rarely with them.
Understanding, One Subject at a Time
Four banking topics become accessible conversations. Children’s curiosity drives the explanation and gives families an easy entry into financial education.