
A partnership that joins the rally.
Sponsor of the Tunis Open 2026, UBCI is placed right at the heart of the action. The ad makes the game feel palpable; tournament footage tells the audience’s encounter with the brand.

Make the connection tangible.
We built the ad from tennis intensity: following the ball, diving into the rally, feeling the clay. UBCI appears at the centre of this experience, providing a sensitive translation of the sponsorship.
From the stands to autograph sessions, moments from the tournament bring fans closer to the action. Accès VIP by UBCI connects the partnership around one idea: getting closer to the tennis you love.
Enter the Exchange
We put the viewer in the heat of the rally. UBCI announces its partnership through tennis emotion, then lets the tournament take over.
The Match Continues in Memories
The partnership is also told through what the public experiences around the court. The follow‑up on the tournament prolongs the brand’s proximity to tennis enthusiasts.
The Match, Front Row
Accès VIP by UBCI translates the partnership into a promise of closeness to tennis. The creation invites you to imagine the match from a privileged seat.

