More than one way to enjoy Hlelem.
With 5/5 by Warda, a product turns into five cooking cravings. A recurring series designed to expand the uses of a familiar range.
Create new reasons to reach for the same product.
We used the Hlelem as a starting point for a tasty exercise: show five ways to cook them. The series gives the audience ideas to break habits while keeping a known product.
The films spark the urge to try; the photos make the recipes look tempting; the booklets let you find them again in the kitchen. Together they guide the journey from inspiration to preparation.
The Hlelems Change Their Tune
The Hlelem break out of routine. Five preparations show the same product can spark different cravings, giving a reason to try it another way.
Possibilities Come to Life
The animation condenses the promise of variety. It prepares the eye to see Hlelem beyond the familiar recipe.
Desire Starts with the Image
Each plate showcases a new possibility for Hlelem. The photography makes these ideas desirable before moving on to preparation.
Inspiration to Go
The booklets keep the inspiration alive after discovery. They give the campaign’s ideas a place to stay and be revisited in the kitchen.
