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Four good reasons to get cooking again.

With 9alel W Dalel, Warda gives ideas to people looking for their next meal. The products are discovered through what they enable you to prepare.

Digital contentRecipesVideo productionArt direction
Campaign key visual for Warda · 9alel W Dalel · 2023

Turn inspiration into practical help.

We built the capsules around the cook’s journey: choosing, preparing, plating. The actions help understand the recipe; the final dish gives a reason to be tempted.

The Ramadan series brings the recipes together. Warda helps with an everyday decision through ideas people can save and return to at mealtimes.

Four ideas to put on the table.

The series provides four answers to the mealtime question. The recipes give Warda a concrete role in setting Ramadan tables.

Recipe 1
Recipe 2
Recipe 3
Recipe 4