Warda · April Fool's Day · 2026
On April 1st, Warda rewrites the rules.
A paper fish launches the game. Warda uses the pause before the joke to draw the audience into an unexpected discovery of its range.
THE IDEA
Let curiosity lead the story.
April 1 makes the audience alert to anything that might surprise them. We played with that reflex in an animated collage where words, products and winks respond to each other through rhythmic breaks.
The range becomes the material for this exploration. The calendar rendezvous gives the brand the freedom to adopt a playful tone while keeping the products at the centre of attention.
THE FILM
April 1st, Warda Style
Warda seizes April Fool’s Day with its own ingredients. The collage game gives the brand a light, recognizable way to join this rendezvous.