Warda Happy New Benna · End of year 2024
Good wishes start in the kitchen, too.
Happy New Benna turns Warda’s year‑end messaging into menus to make. A way to wish beautiful moments while helping to prepare them.
THE IDEA
Turn a New Year wish into something to make.
Gathering loved ones starts with one question: what will we cook for them? We gave Warda a role in those preparations with two full menus, from starter to dessert.
The six recipes form two pathways for the audience to draw from as they wish. The campaign links the brand to celebration through useful contribution: ideas to compose the next feast.
FIRST MENU
Three times to indulge.
Planning a festive meal requires more than a single recipe. The first menu supports the whole evening, from starter to dessert.
SECOND MENU
Another way to celebrate.
The second menu offers a different way to welcome guests. The choice lets everyone freely create a celebration that reflects them, with Warda.