Innov8 Creative Agency
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A song to give your mother.

For Warda, we made Mahlaha Kelma Fi Fommi resonate in a tribute to Naâma and all mothers. A musical memory becomes a collective declaration.

Creative conceptMusical reinterpretationArt directionVideo production
Campaign key visual for Warda · Mother’s Day 2025 · 2025

Find the words in memories we share.

Some songs already carry a shared emotion. Our approach was to rediscover that feeling through a reinterpretation that brings together voices and generations, letting the audience recognize their own bond with their mother.

The choir gives a collective form to this tribute. The rose on the heart links the gesture to Warda: a brand presence that complements the song’s meaning and invites dedication to it.

Mahlaha Kelma Fi Fommi.

Naâma’s song becomes a collective homage to mothers. The choir’s voices carry an emotion already etched in memory and give it a new rendezvous with Warda.

Warda · The Mother’s Day 2025 film