A reminder from the people who love you.
For Pink October, Warda offers a reminder: make time to care for yourself, too. The film opens an emotional conversation, while the wider campaign provides resources to take the next step.
Turn emotion into a reason to act.
تفقد روحك و هنينا عليك speaks to women through the relationships that matter to them. We made the awareness message a personal invitation, carried by the film and a two-stage outdoor campaign.
A dedicated landing page continues the journey with information, a quiz, support organisations and messages of encouragement. Each element helps people move from noticing the message to finding information and showing support.
A message carried by bonds.
Taking care of yourself matters to the people who love you. The film starts with that bond to make the reminder personal and open a conversation around breast cancer awareness.
A reminder that takes its full place.
The teaser interrupts the usual advertising message: this is a reminder. The reveal explains why, connecting care for oneself with the importance of early detection.
From emotion to information.
The reminder leads to practical resources: awareness content, quizzes, support organisations and messages of encouragement. The landing page lets people explore the subject beyond the film and posters, at their own pace.
Discover the landing page