Warda · Saint-Valentin
Valentine’s Day has a place at every table.
For Warda we imagined a greeting card that celebrates everyday connections. The shared meal becomes a way to talk about all forms of love.
THE IDEA
Make the invitation more inclusive.
The idea was to let everyone see themselves in the celebration. Friendship, reunions and moments shared over pasta open up the meaning of Valentine’s Day, true to Warda’s place at the table.
The illustrated world and the envisioned song bring this digital greeting card to life. The concept invites you to think of someone you’d like to share a moment with.
THE VISUAL UNIVERSE
A moment to share
The visual centres the campaign on a moment shared by two people. Warda connects a gesture of love with the pleasure of cooking and sharing a meal.
