Warda · Serrna l M7aba
The secret is in the stories we share.
Serrna l M7aba invites us to sit down for a conversation with Warda. Ons HM and Oumaima Hamrouni share what makes Ramadan special in their lives.
THE IDEA
Let the brand speak through human connections.
We chose the intimacy of a conversation to surface habits, memories and Ramadan pleasures. The sofa invites people to sit down; the exchanges give the audience chances to recognise their own experiences.
The two guests bring different stories to the same conversation. Their memories give Warda’s message of love and sharing a personal meaning.
THE CONVERSATIONS
Two meetings on the sofa.
Ons HM and Oumaima share Ramadan memories as naturally as a conversation at home. The brand sets the scene, then lets their warmth and connection lead the story.