Good taste doesn’t wait.
What if Diari Express’s best spokesperson is the one who doubts its promise? Aziz Jebali leads the investigation, and the answer is cooking up in the kitchen.
Let doubt set up the demonstration.
Rediscovering the pleasure of couscous or mesfouf in minutes can be surprising. We gave this scepticism to a character who asks the public’s questions and draws other creators into his search for answers.
Amine Testouri, Omny Wish and Sissina Yaakoubi put the promise to the test with preparation and tasting. Humor makes you want to follow the investigation; cooking makes the benefit tangible; participation invites everyone to try it.
The investigation is open
Aziz Jebali doubts Diari Express’s promise. We turn that doubt into the starting point of an investigation: now you must see, cook and taste to decide.
The proof is being prepared in the kitchen
The guests answer Aziz by taking action. Preparing and tasting move the story forward as they make the product’s benefit concrete.
The community enters the kitchen
The investigation doesn’t stop with the guests. The public is invited to enter the kitchen and join the Diari Express experience.