Innov8 Creative Agency

The right person. A real part in the story.

A collaboration becomes interesting when the creator brings something the brand could not say on its own. We build that connection, from selecting the right person to making the content.

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Kif Biscuits · Mother's Day — Mum’s favourite sayings deserved a campaign.
Kif Biscuits · Mother's DayExplore the project

Influence needs an idea worth sharing.

A childhood memory, a familiar expression, a playful investigation: the subject makes people want to listen before the product enters the conversation. We look for that connection between the brand, the creator and their community.

Since 2015, Innov8 has supported collaborations between brands and content creators. Selection, briefing, writing and coordination are part of the same creative process. We aim to preserve what makes each personality recognisable while giving the campaign a clear direction.

What we build with you

  • Creator selection and brand fit
  • Concepts, briefs and collaboration coordination
  • Films, social content and participation campaigns

From intention to execution

01

Choose with purpose

Tone, community and connection to the subject matter alongside the creator’s visibility.

02

Write the encounter

The concept makes room for the creator’s personality and defines the brand’s role.

03

Build the next chapter

Content is planned as a whole, from the opening message to the invitation for audiences to participate.

Ideas at work

Before we begin

Is this just an introduction to influencers?

No. We work on the concept, selection, brief and creative coordination. Production can also be included in the agreed scope.

How should an influencer campaign be assessed?

Measures are agreed before launch around the objective: reach, attention, interactions, participation or visits. We distinguish available data from outcomes that cannot reliably be attributed to the campaign.