Choose with purpose
Tone, community and connection to the subject matter alongside the creator’s visibility.

A collaboration becomes interesting when the creator brings something the brand could not say on its own. We build that connection, from selecting the right person to making the content.
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A childhood memory, a familiar expression, a playful investigation: the subject makes people want to listen before the product enters the conversation. We look for that connection between the brand, the creator and their community.
Since 2015, Innov8 has supported collaborations between brands and content creators. Selection, briefing, writing and coordination are part of the same creative process. We aim to preserve what makes each personality recognisable while giving the campaign a clear direction.
Tone, community and connection to the subject matter alongside the creator’s visibility.
The concept makes room for the creator’s personality and defines the brand’s role.
Content is planned as a whole, from the opening message to the invitation for audiences to participate.

Mothers’ familiar sayings become a subject creators and their audiences can tell in their own way.

Aziz Jebali investigates: doubt drives both the story and the discovery of the product.

Childhood portraits give personalities and audiences a story to share.
No. We work on the concept, selection, brief and creative coordination. Production can also be included in the agreed scope.
Measures are agreed before launch around the objective: reach, attention, interactions, participation or visits. We distinguish available data from outcomes that cannot reliably be attributed to the campaign.