Golden Chips · Outdoor advertising campaign
Your taste has character.
Golden Chips pairs its flavors with personalities that stand out. In the print ads, choosing a bag becomes an expression of self.
THE IDEA
Match a flavour with an attitude.
Looks, glasses and colors give each variant its temperament. We placed the bag in this encounter so the range is discovered through distinct characters and tastes.
Repeating visual cues links the posters together. Each piece can catch the eye with its personality while clearly belonging to the same Golden Chips campaign.
POSTERS
A high-color series.
These scenarios bring together the campaign’s personalities. Expressions and colors give each bag its character in a recognizable series.
