Mum’s favourite sayings deserved a campaign.
With A9wel Ma2thoura, Kif turns mom’s sayings into a heritage to tell. An influence idea that starts where everyone has something to say.
We know them by heart. We each have our own.
The phrases we once found annoying become the ones that make us smile. We drew on that familiar Tunisian humour to celebrate mothers, letting laughter lead to affection.
Amine Testouri, Oumaima Hamrouni and Seif Botti share their anecdotes. The public is invited to add theirs. The campaign works like an open collection of catchphrases: every personal memory can enrich the brand’s message.
We all know this phrase
Moms’ expressions need no explanation. The participation call leans on this instant recognition to invite everyone to share their own.
Three voices, many memories
Amine, Oumaima and Seif open their family‑quote albums. Their anecdotes set the tone and show the public how to extend the tribute with their own words.